When it comes to real estate social media marketing, you’ll want to carefully choose which posts you make. There’s a big difference between a status update and a marketing message, so it’s important to get the difference. If you use real estate social media marketing in a way that simply boosts sales instead of providing useful information, you may be wasting your time. But if you use real estate social media marketing to share interesting stories about your community or about selling homes, you’ll find that people will actually value your posts and even pass them along to others who are looking for good real estate advice.
Don’t Be Fooled By Real Estate Social Media Marketing
Another kind of post to stay away from with your real estate social media marketing efforts is the highly promotional form. Yes, promoting specific deals, sharing listings, and showing houses you’ve sold before is always good, in some cases. But there’s a line that separates this sort of promotion from being a distraction and from having zero effect on your online reputation or real estate agent presence. In many cases, if you have real estate agents in your area, these sorts of posts could be highly disruptive and will drive away customers who are seeking real estate advice and assistance.
In order to encourage people to visit your page, you’ll also want to make sure that you’re using real estate social media marketing in a way that doesn’t push into spamming the social networks. The best and most effective posts are ones that provide useful information, encourage interaction, and don’t come across as marketing. So, for example, if you have five different listings of homes for sale in your community, offer to connect with anyone who’s interested in one of those listings with someone who’s looking for a home in your community. This would be a very useful post and one that, over time, might convert into real leads. If you’ve got real estate agents in your area, make sure you’re taking advantage of the power real estate social media marketing provides.